What is CHOJUKU ? | Commentary by Japanese Webmaster | Common in Japan #32

Quotation Sauce:Pasco webpage

What is ‘CHOJUKU’ ??

What kind of food is it ?

I wrote this article to clear your question about ‘CHOJUKU’ , as popular product in Japan.

I would like to explain about the topic with mainly two parts.

  • Basic knowledge of CHOJUKU in Japan
  • Deep Diving with answering questions
    • Concept of CHOJUKU
    • Line-up of CHOJUKU products
    • Calorie
    • Author’s recommendation, etc

In first part, you can get basic information about ‘CHOJUKU’ in Japan.

And next, I would like to introduce more details, with style of answering questions. You can get information with cherry pick style, in stead of reading long article.

I hope you will have proper information about ‘CHOJUKU’ in Japan, after reading this page.

What is CHOJUKU ?

Quotation Sauce:Pasco webpage

Chojuku is famous brand of bread in Japan. Manufacturer is Pasco, as one of major bread maker in Japan.

Main product is white bread. Japanese call white bread as ‘Shoku-Pan’ and Chojuku is the largest sales of Shoku-Pan category in Japan.

The shape of CHOJUKU white bread is almost cubic, and diameter in cutting section is approximately 13cm. Crust is not cutting off.

  • Famous bread brand in Japan
  • Main product is white bread
  • Largest sales in Japan (White bread)
  • Cubic shape, length in cutting section 13cm
  • Crust is not cutting off

Deep Diving into CHOJUKU in Japan

I would like to introduce more information about CHOJUKU in Japan, in this paragraph with Q & A style, so that you can access information easily.

Please kindly open items what you want to know.


I hope you can clear your question in this part.

The concept of CHOJUKU is ‘Good taste for eating every day like white rice’ .

As you might know, staple food in Japan is white rice. Manufacturer, Pasco try to make white bread that Japanese People can eat everyday, as well as white rice.

Soft and slight sticky mouthfeels of CHOJUKU are supported by Japanese consumers.

Reference : Pasco webpage

We can get CHOJUKU breads in various places in Japan

  • Supermarket
  • Convenience stores
  • Drugstores

Author’s research

Regret, however, CHOJUKU is not sold in Hokkaido and Tohoku area.

Sauce : Pasco webpage

CHOJUKU has history more than 20 years in Japan.

  • 1998 Pasco started sales of CHOJUKU in Japan
  • 2007 Stop usage of emulsifier
  • 2015 Started sales of product using Japanese wheat
  • 2018 20th anniversary

Producer, Pasco Shikishima started sales of CHOJUKU in 1998.

Pasco continues improvements. In 2007, stopped usage of emulsifier, and in 2015, started to use wheat cultivated in Japan.

CHOJUKU is supported by consumers more than 20 years.

Reference : Pasco webpage

Quotation Sauce:Pasco webpage

Although most popular product is white bread, there are many kinds of bread with CHOJUKU brand in Japanese market.

  • White bread (cube)
  • White bread (mountain like shape)
  • Rye bread
  • Bread roll, Raisin roll
  • Muffin, Focaccia

Author’s research

CHOJUKU white bread is cubic shape, with 12.5 cm in each side. And there are 5 types of sliced pack products in Japanese market.

  • 4-slice pack
  • 5-slice pack
  • 6-slice pack
  • 8-slice pack
  • 10-slice pack

Reference : Pasco webpage

Calorie of CHOJUKU white bread per slice is as follows

  • 246 kcal (4-slice pack)
  • 197 kcal (5-slice pack)
  • 164 kcal (6-slice pack)
  • 123 kcal (8-slice pack)
  • 99 kcal (10-slice pack)

Sauce : Pasco webpage

Quotation Sauce:Pasco webpage

My recommendation is toast of CHOJUKU white bread of 5-slice pack with butter.

It’s simple, but I can feel concept of CHOJUKU well, with this recipe !


That’s all today. How was the content today ?
I Hope this article help you to clear your question about CHOJUKU in Japan.


I hope you have clear understanding of CHOJUKU !

Thank you for your reading !


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