What is Lipovitan-D ? | Commentary by Japanese webmaster | Common in Japan #38

Quotation Sauce:taisho webpage

What is ‘Lipovitan-D’ ??

I want to know it !

I wrote this article to clear your question about ‘Lipovitan-D’ , as popular energy drink in Japan.

I would like to explain about the topic with mainly two parts.

  • Basic knowledge of Lipovitan-D in Japan
  • Deep Diving with answering questions
    • Price
    • Catch Phrase
    • History
    • Line-up, etc

In first part, you can get basic information about Lipovitan-D in Japan.

And next, I would like to introduce more details, with style of answering questions. You can get information with cherry pick style, in stead of reading long article.

I hope you will have proper information about Lipovitan-D in Japan, after reading this page.

What is ‘Lipovitan-D’

‘Lipovitan-D’ is one of famous energy drink in Japan.

It’s in brown grass bottle whose volume is mainly 100ml per bottle. It contains taurine, vitamins, caffeine, etc. ‘Lipovitan-D’ got certificates of ‘Anti-Doping’ by WADA(world anti doping agency).

‘Lipovitan-D’ is product of Taisho pharmaceutical in Japan. And it is called as ‘Lipo-D’ in short, from Japanese people.

What is Lipovitan-D
  • Very famous Energy Drink in Japan
  • Main product is with 100ml in brown bottle
  • Got Anti-Doping certificates
  • Manufacturer is Taisho Pharmaceutical
  • Shortly called ‘Lopo-D’ in Japan

Deep Diving into Lipovitan-D in Japan

I would like to introduce more information about Lipovitan-D in Japan, in this paragraph with Q & A style, so that you can access information easily.

Please kindly open items what you want to know.


I hope you can clear your question in this part.

Lipovitan-D is available in various places in Japan

  • Supermarket
  • Convenience stores
  • Drugstores
  • Kiosks, etc

Author’s research in Yokohama city


The price of Lipovitan-D is around JPY 150 per bottle (100ml, normal type) .

Author’s research in Yokohama city

Quotation Sauce:Taisho webpage

Catch Phrase of Lipovitan-D is ‘Fight Ippatsu !’

‘Ippatsu’ means originally, ‘One shot’. In this case, it is used as ‘Critical Time’. So this phrase means ‘Fight in critical time’.

‘Fight Ippatsu’ has been used as catch phrase of Lipovitan-D, since 1977. And this phrase is used in TVCM long time. So it’s well known in Japan.

Reference : Taisho webpage

‘Lipovitan-D’ has a various kind of products in Japanese market.

Quotation Sauce:Rakuten webpage

Various products of ‘Lipovitan D’

  • Lipovitan-D super (Taurine 2000mg)
  • Lipovitan-D hyper (Taurine 3000mg)
  • Lipovitan-D Gold (Contain crude drugs)
  • Lipovitan-D kids
  • Lipovitan-D tablets, Jelly, etc

These are kind of energy drinks, jellies, tablet. There are some difference in each products, like amount of caffeine, calories, taste, etc. All of products give a power to the consumers.

Author’s research

Quotation Sauce:LipoD twitter

Sales of Lipovitan-D was started in 1962, as pioneer of energy drink in Japan.

In 1977, catchphrase in TVCM, ‘Fight Ippatsu’ was smash hit. From then, Lipovitan-D enlarges market of energy drink in Japan.

In 2001, Lipovitan-D became official sponsor of Rugby national team in Japan. This product has still large sales in Japan.

  • 1962 Started sales in Japan
  • 1977 ‘Fight Ippatsu’ TV CM started
  • 2001 Became official sponsor of Rugby Japan team
  • 2012 50 years anniversary
  • 2019 Big sales with Rugby World Cup Japan

Nutrition Facts of Lipovitan-D is as follows (per 100ml bottle)

  • Taurine 1000mg
  • Inositol 50mg
  • Nicotinamide 20mg
  • Thiamin Nitrate(Vitamin B1) 5mg
  • Riboflavin Sodium Phosphate (Vitamin B2) 5mg
  • Pyridoxine Hydrochloride (Vitamin B6) 5mg
  • Anhydrous caffeine 50mg

Sauce : Taisho webpage


That’s all today. How was the content today ?
I Hope this article help you to clear your question about Lipovitan-D in Japan.


I hope you have clear understanding of Lipovitan-D !

Thank you for your reading !