Exploring Oronamin-C as bestselling beverage in Japan

Quotation Sauce:Otsuka web page
In this article, you will discover :
  • What is Oronamin-C
  • What kind of existence it is
  • How to get and enjoy it

Step into the world of vitality with Oronamin C, the beloved energy elixir of Japan. As its reputation transcends borders, this vitamin-rich beverage is captivating taste buds and invigorating minds worldwide.

Join us as we delve into the origins, ingredients, and the cultural phenomenon surrounding Oronamin C, and discover why it’s become a staple in the Japanese energy drink market.


Oronamin C is one of Japan’s iconic beverages. While it falls under the category of soft drinks, due to its ingredients and effects, it is also sometimes regarded as an energy drink.

Oronamin C is one of Japan’s iconic beverages. While it falls under the category of soft drinks, due to its ingredients and effects, it is also sometimes regarded as an energy drink.

It comes in a 120ml brown-tinted bottle to prevent vitamin degradation.


Did you know that Oronamin C has a highly famous catchphrase that virtually every Japanese person has heard at least once?

The famous catchphrase is “Genki Hatsu Ratsu,” which translates to “energetic and lively” in English. This catchphrase, born in 1965, has been in use for over 50 years, endearing itself to people alongside Oronamin C’s healthy image.

Incidentally, this catchphrase is also printed on the cap of the product. When it comes to Oronamin C, the image of “Genki Hatsu Ratsu” has permeated throughout Japan.


Oronamin C was released in 1965. At the time, it was a groundbreaking product as it was one of the first carbonated types of nutritional drinks.

With promotional activities during the 1970 Osaka Expo, among other efforts, Oronamin C gradually penetrated the Japanese market. By 1972, annual sales had reached 100 million bottles.

Continuing to leverage its product strength and the “Genki Hatsu Ratsu” catchphrase in television commercials and other promotions, Oronamin C maintained its popularity. By 2011, 46 years after its release, total sales had reached 30 billion bottles.

And today, it continues to proudly hold its position as one of Japan’s leading beverages, enjoying high popularity.

Market information

Oronamin C is produced at one factory in Hokkaido and two factories in Tokushima Prefecture, and then distributed throughout Japan.

Oronamin C is available for purchase in various locations across Japan, including supermarkets, convenience stores, drugstores, station kiosks, and some vending machines.

It’s often discounted at supermarkets and drugstores, making it a relatively affordable product.


By now, you should have a good understanding of what Oronamin C, a long-standing favorite in Japan, is all about. In this section, I’d like to introduce a little trivia to add some color to your knowledge.

Overseas expansion

Did you know that while Oronamin C was born in Japan, it is also sold overseas?

The overseas expansion of Oronamin C began in 1985, with the initial launch taking place in the Middle Eastern countries. Oronamin C is sold in countries such as Oman, Qatar, Bahrain, Kuwait, and the United Arab Emirates.

The overseas sales have continued to expand since then. Currently, Oronamin C is also sold in South Korea, Hong Kong, and Indonesia. Perhaps one day, you’ll be able to enjoy Oronamin C in your own country too!


Did you know that the name ‘Oronamin C’ carries multiple meanings?

It was named ‘Oronamin C’ by taking the ‘Oronan’ from Otsuka Pharmaceutical’s hit product ‘Oronine ointment’ and the ‘min C’ from the abundant vitamin C contained within.

And speaking of the name, did you know that there’s a nickname commonly used by Japanese people for Oronamin C?

It’s ‘ORO-C’. While Oronamin-C isn’t particularly difficult to pronounce for Japanese speakers, the word itself might feel a bit long. With the proliferation of social media, this abbreviation has gradually gained traction and is now widely used by various people.

If you happen to come across Oronamin C, why not try calling it ‘OroC’? Your Japanese friends might be surprised!


In this article, we’ve explored the features, history, famous catchphrase, and market status of Oronamin C, one of Japan’s iconic beverages. Additionally, we’ve introduced some trivia to deepen your understanding.

That concludes our exploration journey into Oronamin C. You’re now prepared to delve deeper into the world of Oronamin C. We encourage you to try it for yourself and experience its unique taste. We believe it will offer you a deeper understanding of Japan.

Thank you for reading until the end !


I hope you have clear understanding of Oronamin-C !

Thank you for your reading !


Copied title and URL