What is Oronamin-C ? | Commentary by Japanese webmaster | Common in Japan #17

What is ‘Oronamin-C’ ??

I want to know it !

I wrote this article to clear your question about ‘Oronamin-C’ , as popular drink in Japan.

I would like to explain about the topic with mainly two parts.

Basic knowledge of Oronamin-C in Japan
Deep Diving with answering questions
- Origin of name
- Price
- Flavor
- History, etc

In first part, you can get basic information about Oronamin-C in Japan.

And next, I would like to introduce more details, with style of answering questions. You can get information with cherry pick style, in stead of reading long article.

I hope you will have proper information about Oronamin-C in Japan, after reading this page.

This Article is written by

SHINTA+

Japanese Blog Writer | Born and raised in Japan. Lived, worked, visited in 21 countries in total. Introducing Japanese culture, based on experiences both domestic and international.

Table of contents

What is ‘Oronamin-C’ ?
Deep Diving into Oronamin-C in Japan
Postscript

What is ‘Oronamin-C’ ?

’Oronamin-C’ is very famous carbonated drink in Japan. It’s in dark brown glass bottles. The color of drink is yellow and the volume is 120ml per bottle.

Oronamin-C contains vitamin-B, vitamin-C, and essential amino acids. People regard as kind of energy drink and call it as ‘Oro-C’ in short.

Manufacturer is Otsuka pharmaceutical as one of famous maker of foods, drinks, and medical goods. And Oronamin-C is one of main products of Otsuka.

What is Oronamin-C

Carbonated drink in brown glass bottle
Product of Otsuka pharmaceutical
Contain vitamin B, C and amino acid
Called as ‘Oro-C’ in short

Deep Diving into Oronamin-C in Japan

I would like to introduce more information about Oronamin-C in Japan, in this paragraph with Q & A style, so that you can access information easily.

Please kindly open items what you want to know.

SHINTA+

I hope you can clear your question in this part.

What is Oronamin ?

Oronamin is coined word, created by manufacturer, Otsuka pharmaceutical.

Otsuka had popular product, ‘Oronaine’ ointment. Otsuka combined word ‘Vitamin-C’ with ‘Oronaine’, in starting sales of ‘Oronamin-C’.

Oronamin consists of ‘Oronaine’ and ‘Vitamin-C’.

Sauce : Otsuka webpage

What is the catch phrase ?

The catch phrase of Oronamin-C is ‘GENKI HATSURASTU ‘.

‘GENKI’ means energy, vitality, good condition. And ‘HATSURATSU’ means lively, cheerful, fresh, actively. This phrase give power to the people.

This phrase is used in TVCM and printed on cap of the bottle.

Author’s research

Where can I get it ? How much is it ?

Price of Oronamin-C is around JPY 110 per bottle.

Oronamin-C is available in various places in Japan

Supermarkets
Convenience stores
Drugstores
Kiosks
Otsuka’s Vending Machines, etc

Author’s research in Yokohama city

What kind of flavor is it ?

Oronamin-C is rather sweet and having slight flavor of citrus, very fresh taste with carbonated water. If I’m forced to say, it’s like Mountain Dew.

Author’s research

SHINTA+

It’s very unique flavor !

What is the history ?

Producer, Otsuka pharmaceutical started sales of ‘Oronamin-C’ in 1965.

1965 Started sales
1972 Sold 100 million bottles per year
1985 Total sales became 10 billion bottles
1995 Total sales became 20 billion bottles
2011 Total sales became 30 billion bottles

Otsuka promote with distribution of sample, TV commercial etc. As a results, in 1972, yearly sales result became 100 million bottles. After 1970’s, ‘Oronamin-C’ keep high popularity and keeping good sales in Japan.