What is Pocari Sweat ? | Commentary by Japanese webmaster | Common in Japan #54

SHINTA+

Hello World !

This is SHINTA+, Japanese writer.

Friend

What is ‘Pocari Sweat’ ??

I want to know it !

This page is

To introduce ‘Pocari Sweat’ well known in Japan
To clear your question about it

I wrote this article to introduce ‘Pocari Sweat’, as popular Japanese donut restaurant and to clear your question about it.

I would like to explain about the topic with mainly two parts.

Introduction of ‘Pocari Sweat’ in Japan
Deep Diving with Q & A style
- History
- Sports Drink
- Line-up
- Price, etc

In first part, you can get basic information about ‘Pocari Sweat’ in Japan.

And next, I would like to introduce more details, with style of answering questions. You can get information with cherry pick style, in stead of reading long article.

I hope you will have proper information about ‘Pocari Sweat’ in Japan, after reading this page.

This Article is written by

SHINTA+

Japanese Blog Writer | Born and raised in Japan. Lived, worked, visited in 21 countries in total. Introducing Japanese culture, based on experiences both domestic and international.

Table of contents

What is ‘Pocari Sweat’ ?
Deep Diving into Pocari Sweat in Japan
Postscript

What is ‘Pocari Sweat’ ?

‘Pocari Sweat’ is very popular drink in Japan.

It’s isotonic water, Japanese call it ‘Sports Drink’ and take it when we play sports and various activities. Pocari Sweat is one of major ‘Sports Drink’ and Japanese call it ‘Pocari’ in short.

Manufacturer is Otsuka Pharmaceutical and ‘Pocari Sweat’ is one of main item in drink category of their consumer products.

Introduction of Pocari Sweat

Isotonic water in blue labeled bottle
Japanese categorize it as ‘Sports Drink’
Japanese take it in sports and various activities
Japanese call it as ‘Pocari’ in short

Deep Diving into Pocari Sweat in Japan

I would like to introduce more information about Pocari Sweat in Japan, in this paragraph with Q & A style, so that you can access information easily.

Please kindly open items what you want to know.

SHINTA+

I hope you can clear your question in this part.

What is ‘Sports Drink’ in Japan ?

‘Sports Drink’ is kind of soft drink to keep hydration when people lost water in the exercise or motion in daily life.

‘Sports Drink’ contains water, sugars, and minerals, like sodium, potassium, calcium, magnesium, etc.

Sauce : MAFF webpage (Ministry of Agriculture, Forestry and Fisheries)

What is the history ?

Pocari Sweat has more than 40 years of history in Japan

‘Pocari Sweat’ was started on sales in 1980.

This product is pioneer of ‘Sports Drink’ market in Japan. In the first, sales is not so good, as Japanese never had this kind of drink.

However, producer, Otsuka Pharmaceutical made promotion again and again, then this product was getting popular in Japan.