What is Lunch-pack ? | Commentary by Japanese webmaster | Common in Japan #43

Quotation Sauce:Yamazaki webpage

Hello World !

This is SHINTA+, Japanese writer.


What is ‘Lunch Pack’ ??

I want to know it !

This page is
  • To introduce ‘Lunch Pack’ as product well known in Japan
  • To clear your question about it

I wrote this article to introduce ‘Lunch Pack’, as popular Japanese product and to clear your question about it.

I would like to explain about the topic with mainly two parts.

  • Introduction of ‘Lunch Pack’ in Japan
  • Deep Diving with Q & A style
    • History
    • Popular ingredients
    • Price
    • Line-up, etc

In first part, you can get basic information about ‘Lunch Pack’ in Japan.

And next, I would like to introduce more details, with style of answering questions. You can get information with cherry pick style, in stead of reading long article.

I hope you will have proper information about Lunch Pack in Japan, after reading this page.

What is Lunch-pack ?

Quotation Sauce:Yamzaki webpage

’Lunch-pack’ is very popular product of sandwich in Japan. Manufacturer is Yamazaki Baking as largest maker of bread industry in Japan.

The size is 10cm square. Various ingredients are inside of white breads cutting crusts. Each edges are sticked together. Generally two sandwiches are in one package.

According to Yamazaki, the awareness of ‘Lunch Pack’ brand is more than 90% in Japanese market. (Sauce : Yamazaki webpage)

Introduction of Lunch Pack
  • Popular sandwich in Japan
  • Two sandwiches per package
  • White bread, with cutting crusts (Size : 10×10 cm)
  • High awareness in Japanese market

Deep Diving into Lunch Pack in Japan

I would like to introduce more information about Lunch Pack in Japan, in this paragraph with Q & A style, so that you can access information easily.

Please kindly open items what you want to know.


I hope you can clear your question in this part.

Producer, Yamazaki started sales of ‘Lunch-pack’ in 1984.

  • Started sales in 1984
  • Initially, 4 flavors
    • Red beans paste
    • Peanuts
    • Yogurt
    • Apple
  • Promotion by TV commercial started in 2006
  • Sales increased in 2000’s

Initially, there were four ingredients, red beans paste, yogurt, peanuts, apple. Yamazaki reported improvements and promotion continuously.

As a result, this product got support of Japanese consumers, especially in 2000’s.

Reference : Yamazaki webpage

The 3 best popular ingredients are Egg, Peanuts, and Tuna mayonnaise.

Quotation Sauce:Yamazaki webpage
Quotation Sauce:Yamazaki webpage
Quotation Sauce:Yamazaki webpage

Sauce : Yamazaki webpage

Lunch Pack is available in various places in Japan

  • Supermarkets
  • Convenience stores (Daily Yamazaki)
  • Kiosks
  • Drugstores, etc

Author’s research in Yokohama city

The price of Lunch Pack is different in each ingredients. The range is around JPY 120 – 170, in most of cases.

Price example

  • Peanuts Around JPY 120 (per package)
  • Egg Around JPY 140 (per package)
  • Tuna mayonnaise Around JPY 140 (per package)

Author’s research in Yokohama city

There are many ingredients available in line-up of Lunch Pack products.

We can categorize ingredients roughly to three types, sweet, side dishes, and local foods. The line-up is replaced frequently.

According to Yamazaki, there were more than 2,000 of products in the past ! It’s difficult for consumers to be tired of the lineup.

Here is an example of the ingredients.

  • Side dish ingredients
    • Ham Mayonnaise
    • Tuna Mayonnaise
    • Egg
    • Peanuts
    • Minced meat cutlet
    • Ham and Egg
    • Yakisoba noodle
    • Tantan men noodle
    • Curry
  • Sweet ingredients
    • Chocolate
    • Strawberry Jam
    • Blueberry Jam
    • Red bean paste
    • Honey margarine
    • Peach Jam
    • Coffee Jelly
  • Local food
    • Shonan Pork (Kanagawa)
    • Amao Strawberry (Fukuoka)
    • Onion (Awaji-shima island)
    • Chestnut (Kumamoto)

Sauce : Yamazaki webpage


That’s all today. How was the content today ?
I Hope this article help you to clear your question about Lunch Pack in Japan.


I hope you have clear understanding of Lunch Pack !

Thank you for your reading !