What is Happy turn ? | Commentary by Japanese webmaster | Common in Japan #45


Hello World !

This is SHINTA+, Japanese writer.


What is ‘Happy turn’ ??

I want to know it !

This page is
  • To introduce ‘Happy turn’ as product well known in Japan
  • To clear your question about it

I wrote this article to introduce ‘Happy turn’, as popular Japanese product and to clear your question about it.

I would like to explain about the topic with mainly two parts.

  • Introduction of ‘Happy turn’ in Japan
  • Deep Diving with Q & A style
    • History
    • Character
    • Origin of name
    • Special products, etc

In first part, you can get basic information about ‘Happy turn’ in Japan.

And next, I would like to introduce more details, with style of answering questions. You can get information with cherry pick style, in stead of reading long article.

I hope you will have proper information about Happy turn in Japan, after reading this page.

What is ‘Happy turn’ ?

’Happy turn’ is very famous rice cracker in Japan.

Rice crackers are coated with salty powder, called ‘happy powder’. It make good impact on its taste. Orange colored package is the trademark of ‘Happy turn’.

Manufacturer is KAMEDA Seika, and Happy Turn is one of leading product of them.

Introduction of Happy Turn
  • Famous rice cracker in Japan
  • Coated with ‘Happy powder’
  • Orange package is trademark
  • Producer is Kameda Seika in Niigata

Deep Diving into Happy Turn in Japan

I would like to introduce more information about Happy Turn in Japan, in this paragraph with Q & A style, so that you can access information easily.

Please kindly open items what you want to know.


I hope you can clear your question in this part.

Happy Turn has more than 40 years of history in Japan

  • 1976 Started sales of ‘Happy turn’
  • 2009 Strong taste ‘Happy powder 200%’ was released
  • 2012 Cheese flavor was released
  • 2014 Chocolate flavor was released

‘Happy turn’ was developed in 1976 by Kameda Seika as rice confectioners in Niigata. In 21st century, Kameda challenge to create new flavors of ‘happy turn’, which brings new supporters of this product.

Reference : happy turn webpage

In 1970’s, when Kameda was developping this products, there was a recession of economy due to the OIL Crisis.

To over come hard time and bring happiness back to the people, Kameda named this new products as ‘Happy Turn’.

Sauce : happy turn webpage

The character of Happy turn is ‘Happy Oji’.

Quotation Sauce:happyturn webpage
  • ‘Oji’ means ‘Prince’
  • Price of kingdom of happy
  • 8 years old
  • Bring happiness to the people

He is printed on package of all Happy turn priducts.

Sauce : happyturn webpage

Happy Turn is available in various places in Japan.

  • Supermarkets
  • Convenience stores
  • Drugstores
  • Kiosks

Author’s research in Yokohama city

The price of ‘happy turn’ is around JPY 150 – 180 (108g, +Tax)

Author’s research in Yokohama city

‘Happy turn’ have various local products, collaborating with local foods in Japan.

  • ’Wasabi’ flavor in Nagano
  • ‘Strawberry milk’ flavor in Niigata
  • ’Zunda’ beans flavor in Tohoku area
  • ’Takoyaki’ flavor in Osaka
  • ’Kaga bo Cha’ as roasted tea flavor in Ishikawa

People get it as souvenirs for family and friends, when they make domestic travel in Japan. The flavor is completely different from standard ‘Happy turn’.

So we can enjoy various flavor in each area.

Quotation Sauce:happy turn webpage

Reference : happy turn webpage


That’s all today. How was the content today ?
I Hope this article help you to clear your question about Happy turn in Japan.


I hope you have clear understanding of Happy Turn !

Thank you for your reading !