Popular flavors of potato chips in Japan | Let’s try to have Japanese potato chips ! Guided by Japanese webmaster !

With reading of this page, you will get above listed knowledges as well as Japanese have. I will be very glad if you could read this article to the end. Thank you !

Usu-Shio (Salty flavor)

quotation source : https://www.calbee.co.jp
https://koikeya.co.jp
https://www.yamazaki-biscuits.co.jp 

’Usu Shio’ is the most popular flavor of‘Potato Chips’ in Japan. ‘Usu’ means ‘lightly’ and ‘Shio’ does ‘Salt’. It’s not a Japanese own taste, but a preferred taste all over the world.

Among the ‘Usu Shio’ flavored potato chips, the most popular one is product of ‘Calbee’ (largest photo). Other than ‘Calbee’, ‘Koikeya’ (Right upper) and ‘Chipstar’ (Right Bottom) are also popular in Japan.

Nori-Shio (Seaweed & Salt)

quotation source : https://koikeya.co.jp
https://www.calbee.co.jp
https://www.yamazaki-biscuits.co.jp

’Nori Shio’ is also one of major flavor of potato chips in Japan. ‘Nori’ means ‘Seaweed’ and ‘Shio’ does ‘Salt’. Although both of ‘Nori Shio’ and ‘Usu Shio’ are salt based, taste is different. ‘Nori Shio’ is more Ocean feeling flavor.

Among the ‘Nori Shio’ flavored potato chips, the most popular one is product of ‘Koikeya’ (largest photo). This product is the oldest potato chips in Japan, since 1962. Other than ‘Koikeya’, ‘Calbee’ (Left upper) and ‘Chipstar’ (Left Bottom) are also popular in Japan.

Consommé (Kind of bouillon)

quotation source : https://www.calbee.co.jp
https://koikeya.co.jp
https://www.yamazaki-biscuits.co.jp 

‘Consommé’ is also major flavor of potato chips in Japan. ‘Consommé’ is kind of bouillon and soup stocks made from vegetable and meat. Taste is different from salt, paper, vinegar. It’s very nice.

Among the ‘Consommé’ flavored potato chips, the most popular one is product of ‘Calbee’ (largest photo). Calbee produce multiple ‘Consommé’ products, like ‘W punch’ two times stronger taste, etc. Other than ‘Calbee’, ‘Koikeya’ (Left upper) and ‘Chipstar’ (Left Bottom) are also popular in Japan.

Ume (Sour plums)

quotation source : https://www.calbee.co.jp
https://koikeya.co.jp 

’Ume’ flavor is also supported by consumers in Japan. Popular product is ‘Suppa Mucho’ by ‘Koikeya’. It taste like ‘Umeboshi’, as Japanese pickled plum.

The sour flavor is really nice for potato chips. In summer, we can get Ume flavored potato chips by calbee as seasonal products.

Wasabi

quotation source : https://www.8044.jp
https://www.calbee.co.jp 

’Wasabi’ flavored potato chips is also supported by consumers in Japan. ‘Wasabeef’ (photo in left side) by Yamayoshi is the most popular ‘Wasabi flavored potato chips’ in Japan.

Others : Soy source / Pizza / Chili sauce / Pepper, etc

quotation source : https://www.calbee.co.jp
https://koikeya.co.jp 

Other than above, there are various flavors in Japan. ‘Soy sauce’ (upper left), ‘Pizza’ (upper right), ‘Chili Sauce’ (left bottom), ‘Black Peppers’ (right bottom). There has certain support in Japanese market.

Summary

In the end, I would like to summarize the points of this article.