What is UMAIBO ? | Commentary by Japanese webmaster | Common in Japan #25

What is ‘UMAIBO’ ??

What kind of flavor is it ?

I wrote this article to clear your question about ‘UMAIBO’ , as popular product in Japan.

I would like to explain about the topic with mainly two parts.

  • Basic knowledge of UMAIBO in Japan
  • Deep Diving with answering questions
    • History
    • Character on package
    • Flavors
    • Author’s recommendation, etc

In first part, you can get basic information about ‘UMAIBO’ in Japan.

And next, I would like to introduce more details, with style of answering questions. You can get information with cherry pick style, in stead of reading long article.

I hope you will have proper information about ‘UMAIBO’ in Japan, after reading this page.


What is ‘Umaibo’ ?

Quotation Sauce:umaibou webpage

‘UMAIBO’ is very famous corn snack in Japan, manufactured by YAOKIN. It is with tube shape, with flavored powder sprinkled over the UMAIBO.

The nortable point of ‘UMAIBO’ is its price. It’s only JPY 12 per stick (Until March in 2022, price is JPY 10). So it’s easy to get for children.

The character similar to DORAEMON is the trademark of Umaibo.

What is UMAIBO
  • Very famous corn snack in Japan
  • Manufacturer is YAOKIN
  • Tube shape, with flavored power sprinkling over stick
  • The price is only 12 yen per stick
  • The character is not DORAEMON

Deep Diving into UMAIBO in Japan

I would like to introduce more information about UMAIBO in Japan, in this paragraph with Q & A style, so that you can access information easily.

Please kindly open items what you want to know.


I hope you can clear your question in this part.

Quotation Sauce:Yaokin webpage

UMAIBO has more than 40 years of history in Japan.

  • 1979 Sales of UMAIBO started with 3 flavors, JPY 10 per stick
  • 1980 Number of flavors increased to 6
  • 1983 Number of flavors increased to 12
  • 2010 Size was getting smaller to keep price
  • 2022 Price increasing to JPY 12 per stick

In 1979, producer, Yaokin started sales of Umaibo in Japan, with price JPY 10 per stick.

In 1980’s, Yaokin released Umaibo with various kind of flavors and for popularity in Japanese market. Although price of commodities and tax rate are increasing, Umaibo keep price long time.

Sauce : Yaokin webpage

Quotation Sauce:Yaokin twitter

The name of character of UMAIBO is ‘UMAEMON’. He is a superstar of YAOKIN.

There is a new Character, sister of UMAEMON, her name is ‘UMAMI-chan’.

Sauce : Yaokin webpage

UMAIBO is available at various places in Japan

  • Supermarket
  • Convenience stores
  • DAGASHI Shop (Penny candy store)
  • Amusement arcades (Prize of Game)

Author’s research in Yokohama city

There are many flavors in products of UMAIBO in Japan.

  • Tonkatsu Sauce (Sauce for pork cutlet)
  • Salami
  • Cheese
  • Teriyaki Burger
  • Corn Pottage
  • Yasai Salad (Vegetable salad)
  • MENTAI (Spicy Pollack Roe)
  • Takoyaki
  • Ebi Mayonnaise (Shrimp Mayonnaise)
  • Gyutan Shio (Salty Beef Tongue)
  • Natto
  • Sugar Rusk
  • Yakitori
  • Nori Shio (Seaweed salt)
  • Chocolate
  • Cinnamon Apple (In Tokyo only)
  • Lemon

I hope you can find your preferred one !

Sauce : Yaokin webpage

Calorie of UMAIBO products are around 43kcal per stick. (Range : 36 kcal to 53kcal).

  • Tonkatsu Sauce 43kcal
  • Salami 43kcal
  • Cheese 43kcal
  • Teriyaki Burger 43kcal
  • Corn Pottage 43kcal
  • Yasai Salad 43kcal
  • MENTAI 44kcal
  • Takoyaki 53kcal
  • Ebi Mayonnaise 42kcal
  • Gyutan Shio 42kcal
  • Natto 36kcal
  • Sugar Rusk 43kcal
  • Yakitori 42kcal
  • Nori Shio 45kcal
  • Chocolate 33kcal
  • Cinnamon Apple 44kcal
  • Lemon 43kcal

Sauce : Yaokin webpage


My recommendation of UMAIBO flavors are

  • Mentai
  • Takoyaki
  • Corn Pottage

I would recommend to try to have multiple flavors,
to taste and compare them.


That’s all today. How was the content today ?
I Hope this article help you to clear your question about UMAIBO in Japan.


I hope you have clear understanding of UMAIBO !

Thank you for your reading !