What is Shoshu-Riki ? | Commentary by Japanese webmaster | Common in Japan #27

Quotation Sauce:ST webpage

What is ‘Shoshu-Riki’ ??

I want to know it !

I wrote this article to clear your question about ‘Shoshu-Riki’ , as popular daily necessity in Japan.

I would like to explain about the topic with mainly two parts.

  • Basic knowledge of Shoshu-Riki in Japan
  • Deep Diving with answering questions
    • History
    • Products
    • Type of Fragrance
    • Price, etc

In first part, you can get basic information about Shoshu-Riki in Japan.

And next, I would like to introduce more details, with style of answering questions. You can get information with cherry pick style, in stead of reading long article.

I hope you will have proper information about Shoshu-Riki in Japan, after reading this page.

What is ‘Shoshu-Riki’ ?

Quotation Sauce:ST webpage

‘Shoshu Riki’ is very famous brand of air fresheners in Japan.

‘Shoshu’ means deodorant and ‘Riki’ does power. Manufacturer is S.T corporation, as one of major producer of daily necessities in Japan. S.T make lot of TV commercial, of ‘Shoshu Riki’. So it’s very popular in Japanese market.

What is Shoshu-Riki
  • Famous air freshener in Japan
  • ‘Shoshu’ means ‘Deodorant’, ‘Riki’ means ‘Power’.
  • Manufacturer is S.T corporation
  • TV commercial are broadcasted many times

Deep Diving into Shoshu-Riki in Japan

I would like to introduce more information about Shoshu-Riki in Japan, in this paragraph with Q & A style, so that you can access information easily.

Please kindly open items what you want to know.


I hope you can clear your question in this part.

Shoshu-Riki has more than 20 years of history in Japan.

  • 2000 Started sales of Shoshu Riki in Japan
  • 2002 Shoshu Riki spray released
  • 2012 TV commercial got mega-hit
  • 2020 20th anniversaries

In 2000, S.T corporation started sales of ‘Shoshu Riki’, as air freshener in toilet, in Japanese market. In 2012, TV commercial got mega-hit, in which a Portuguese boy sing a song of ‘Shoshu Riki’. It firmly established its place with high popularity in Japan.

Reference : S.T webpage

We can get various kinds of ‘Shoshu Riki’ in Japanese market.

  • For various locations
    • Toilet
    • Entrance, living room
    • Car
    • Dust box
  • Types
    • Liquid
    • Spray
    • Fragrance, deodorant

These products are well harmonized with Japanese life. Some products are with fragrance, and some are for deodorant. We can select preferred items from the line-up.

Quotation Sauce:ST webpage

Reference : ST webpage

‘Shoshu-Riki is available in various places in Japan.

  • Supermarkets
  • Drugstores
  • Convenience stores
  • Appliance store, etc

Author’s research in Yokohama City

The range of price is around JPY 200 – 700 in most of ‘Shoshu-Riki’ products.

The price depends on size, volume, and performance of the products. If product is for small room and short period, the price is rather inexpensive.

Example of price

  • Aerosol spray for Toilet around JPY 250
  • Stationary type for Entrance around JPY 350
  • Stationary type for Car around JPY 550
  • Auto spray type for room around JPY 500

Author’s research in Yokohama city

There are many kind of fragrance available in Shoshu-Riki products.

  • Aqua Soap
  • Grapefruit
  • Lavender
  • Midnight berry
  • Sichilan Lemon
  • Finland leaf
  • Fresh Green
  • Sandalwood
  • Applemint, etc etc

Reference : ST webpage


That’s all today. How was the content today ?
I Hope this article help you to clear your question about Shoshu-Riki in Japan.


I hope you have clear understanding of Shoshu-Riki !

Thank you for your reading !