What is Shoshu-Riki ? | Commentary by Japanese webmaster | Common in Japan #27

What is ‘Shoshu-Riki’ ??

I want to know it !

I wrote this article to clear your question about ‘Shoshu-Riki’ , as popular daily necessity in Japan.

I would like to explain about the topic with mainly two parts.

Basic knowledge of Shoshu-Riki in Japan
Deep Diving with answering questions
- History
- Products
- Type of Fragrance
- Price, etc

In first part, you can get basic information about Shoshu-Riki in Japan.

And next, I would like to introduce more details, with style of answering questions. You can get information with cherry pick style, in stead of reading long article.

I hope you will have proper information about Shoshu-Riki in Japan, after reading this page.

This Article is written by

SHINTA+

Japanese Blog Writer | Born and raised in Japan. Lived, worked, visited in 21 countries in total. Introducing Japanese culture, based on experiences both domestic and international.

Table of contents

What is ‘Shoshu-Riki’ ?
Deep Diving into Shoshu-Riki in Japan
Postscript

What is ‘Shoshu-Riki’ ?

‘Shoshu Riki’ is very famous brand of air fresheners in Japan.

‘Shoshu’ means deodorant and ‘Riki’ does power. Manufacturer is S.T corporation, as one of major producer of daily necessities in Japan. S.T make lot of TV commercial, of ‘Shoshu Riki’. So it’s very popular in Japanese market.

What is Shoshu-Riki

Famous air freshener in Japan
‘Shoshu’ means ‘Deodorant’, ‘Riki’ means ‘Power’.
Manufacturer is S.T corporation
TV commercial are broadcasted many times

Deep Diving into Shoshu-Riki in Japan

I would like to introduce more information about Shoshu-Riki in Japan, in this paragraph with Q & A style, so that you can access information easily.

Please kindly open items what you want to know.

SHINTA+

I hope you can clear your question in this part.

What is the history ?

Shoshu-Riki has more than 20 years of history in Japan.

2000 Started sales of Shoshu Riki in Japan
2002 Shoshu Riki spray released
2012 TV commercial got mega-hit
2020 20th anniversaries

In 2000, S.T corporation started sales of ‘Shoshu Riki’, as air freshener in toilet, in Japanese market. In 2012, TV commercial got mega-hit, in which a Portuguese boy sing a song of ‘Shoshu Riki’. It firmly established its place with high popularity in Japan.

Reference : S.T webpage

What kind of products are there ?

We can get various kinds of ‘Shoshu Riki’ in Japanese market.

For various locations
- Toilet
- Entrance, living room
- Car
- Dust box
Types
- Liquid
- Spray
- Fragrance, deodorant

These products are well harmonized with Japanese life. Some products are with fragrance, and some are for deodorant. We can select preferred items from the line-up.