Don Quijote | Discount store with unique display in Japan, Guided by Japanese webmaster !

Quotation Sauce:Donki webpage
This page is about ….

  • What is ‘Don Quijote’ in Japan
  • History of ‘Don Quijote’ in Japan
  • Strong points of ‘Don Quijote’ in Japan
  • Brief comments by webmaster
This page is to help the people :

  • Who like Japan !
  • Who are interested in Japanese culture
  • Who want to enjoy staying in Japan

In this page, I would like to introduce ‘Don Quijote’ in Japan

You may get knowledge of ‘Don Quijote’ in Japan, as well as Japanese have, after reading of this article. Have fun !


SHINTA+ / Japanese blog writer, born and raised in Japan, visited more than 20 countries, introducing Japanese culture to the world, with both domestic & international experiences.

What is ‘Don Quijote’

quotation source :

‘Don Quijote’ is very famous discount stores in Japan. We can buy various items, like foods, clothes, electrical goods, cosmetics, luxury brand-name products, etc (depends on store). Yellow/Black signboard and character penguin, ‘Don-Pen’ are trademark of ‘Don Quijote’.

Basic information about ‘Don Quijote’

  • Discount chain store in Japan
  • Yellow / Black signboard
  • Character, ‘Don-Pen’
  • Dealing with Foods, cosmetics, e-goods, etc

‘Don Quijote’ provides various items with reasonable price !

History of ‘Don Quijote’

quotation source :

First ‘Don Quijote’ was opened in 1989 in Tokyo. Initially, stores were opened mainly in Tokyo and suburbs (Kanto Area). In 21st century, ‘Don Quijote’ was drastically developed and opened stores other than Kanto Area. With M&A of other retailers, ‘Don Quijote’ is still developing.

History of ‘Don Quijote’

  • 1990 Opened 1st store in Tokyo
  • 1998 10th store opened, ‘Don-Pen’ was born
  • 2005 Number of stores over 100
  • 2015 Number of stores over 300
  • 2019 Number of stores over 700

‘Don Quijote’ is still developing in Japan !

Strength of ‘Don Quijote’

quotation source :

‘Don Quijote’ is supported by Japanese consumers, not only with low price, but also various factors. For example, the way of display is very unique. Items are displayed like a jungle with hand written pops, which makes customers enjoy shopping.

Arrangements to enjoy shopping by ‘Don Quijote’

  • Unique display in the store
  • Hand written pop
  • Theme song for in store broadcast
  • Issuance of electrical money ‘maj!ca’
  • Open until midnight

We can hear the happy song of ‘Don Quijote’ during shopping


In the end, I would like to summarize the points of this article as follows

What is ‘Don Quijote’ in Japan

  • Very famous discount store chain in Japan
  • Established in 1990
  • Yellow & Black signboard is the trademark
  • Display in store is very unique


That’s all today.
How was the content today ?

‘Don Quijote’ is permeated to Japanese life year by year. Actually, I often go there for shopping. Especially, in midnight, it’s very helpful for me to buy something with necessities, with reasonable prices. ‘Don Quijote’ supports Japanese life.


Thank you very much for your reading today and see you again !