Nishimatsu-ya | Famous retailer of items for kids and babies in Japan, Guided by Japanese webmaster !

Quotation Sauce:Nishimatsuya webpage
This page is about ….

  • What is ‘Nishimatsu-ya’ in Japan
  • History of ‘Nishimatsu-ya’ in Japan
  • Items we can get at ‘Nishimatsu-ya’ in Japan
  • Brief comments by webmaster
This page is to help the people :

  • Who like Japan !
  • Who are interested in Japanese culture
  • Who want to enjoy staying in Japan

In this page, I would like to introduce ‘Nishimatsu-ya’ in Japan

You may get knowledge of ‘Nishimatsu-ya’ in Japan, as well as Japanese have, after reading of this article. Have fun !


SHINTA+ / Japanese blog writer, born and raised in Japan, visited more than 20 countries, introducing Japanese culture to the world, with both domestic & international experiences.

What is ‘Nishimatsu-ya’

quotation source :

‘Nishimatsu-ya’ is very famous apparel chain store, mainly for children’s wear, in Japan. ‘Nishimatsu-ya’ is mainly located in suburbs, not in downtown area. We can but children’s apparel with very reasonable price. A cute rabbit in blue circle is the trademark of ‘Nishimatsu-ya’.

Basic information about ‘Nishimatsu-ya’

  • Chain store of children’s apparel in Japan
  • Providing items very reasonable prices
  • Mainly in suburbs, not in downtown area
  • Cute rabbit is a trademark of Nishimatsu-ya

The items in ‘Nishimatsu-ya’ is really with reasonable price !

History of ‘Nishimatsu-ya’

quotation source :

‘Nishimatsu-ya’ was established in 1956, in Himeji city in Hyogo prefecture. Until 1980’s, ‘Nishimatsu-ya’ was mainly in Osaka and Hyogo area. In 1990’s, ‘Nishimatsu-ya’ was drastically developed. In 2004, ‘Nishimatsu-ya’ opened their stores in all of prefectures in Japan, from Hokkaido to Okinawa island. As of 2020, more than 1,000 of ‘Nishimatsu-ya’ in Japan.

History of ‘Nishimatsu-ya’

  • 1956 Established in Himeji city
  • 1965 Started sales of children’s apparel
  • 1980’s Developed in Osaka, Hyogo area
  • 1997 Registered to stock market
  • 2004 Opened stores all of prefectures

‘Nishimatsu-ya’ is still developing in Japan !

What we can get at ‘Nishimatsu-ya’

quotation source :

We can do shopping in ‘Nishimatsu-ya’, not only for children’s wear, but also various items, wear of babies, pregnant women, baby carriage, child safety sheets, toys, stationery, etc. All of products are very reasonable prices. ‘Nishimatsu-ya’ supports child-rearing of parents in Japan.

Various items in ‘Nishimatsu-ya’

  • Wear for baby, kids, pregnant women
  • Baby care items
  • Toys, Stationeries
  • Miscellaneous items for child-rearing

I went ‘Nishimatsu-ya’, when my sons are very small.


In the end, I would like to summarize the points of this article as follows

What is ‘Nishimatsu-ya’ in Japan

  • Famous apparel retailer, mainly for kids
  • Cute Rabbit is the trade mark
  • Established in 1956
  • Not only clothes, but also toys, baby care items, etc


That’s all today.
How was the content today ?

I often went to Nishimatsu-ya with my family, before my sons are getting school age. All of items are very reasonable price. It was quite helpful for my family to save a cost of life.


thank you very much for your reading today and see you again !