Rakuten | Pioneer of e-commerce in Japan, developing with own economic zone, Guided by Japanese webmaster !

Quotation Sauce:Rakuten webpage
This page is about ….

  • What is ‘Rakuten’ in Japan
  • History of ‘Rakuten’ in Japan
  • Various services by ‘Rakuten’ in Japan
  • Brief comments by webmaster
This page is to help the people :

  • Who like Japan !
  • Who are interested in Japanese culture
  • Who want to enjoy life in Japan !

In this page, I would like to introduce ‘Rakuten’ in Japan

You may get knowledge of ‘Rakuten’ in Japan, as well as Japanese have, after reading of this article. Have fun !


SHINTA+ / Japanese blog writer, born and raised in Japan, visited more than 20 countries, introducing Japanese culture to the world, with both domestic & international experiences.

What is ‘Rakuten’

quotation source : https://www.rakuten.co.jp/category/sports/?l-id=smt_top_normal_genre_use_sports

‘Rakuten’ is very famous company in Japan, who provide e-commerce services all over Japan. ‘Rakuten Ichiba’ is the core service of ‘Rakuten’. Ichiba means ‘market’. Various retailers open their stores in ‘Rakuten Ichiba’. People can do shopping there through the internet.

Basic information about ‘Rakuten’

  • Famous e-commerce company in Japan
  • Rakuten Ichiba is popular service in Japan
  • Ichiba means ‘Market’
  • Various retailers opening stores in ‘Rakuten Ichiba’
  • People enjoy shopping in ‘Rakuten Ichiba’

‘Rakuten’ is top runner of e-commerce company in Japan !

History of ‘Rakuten’

quotation source : https://www.rakuten-card.co.jp/card/cm/

Founder, Mr. Hiroshi Mikitani established predecessor company of ‘Rakuten’ in 1997, and in same year, opened ‘Rakuten Ichiba’. In 1999, company name changed to Rakuten. In 2012, to develop globally, ‘Rakuten’ set internal language as English, it made impact on Japanese society.

History of ‘Rakuten’

  • 1997 Established by founder Mr. Hiroshi Mikitani
  • 1997 Opened ‘Rakuten Ichiba’
  • 2000 Got listed in stock market
  • 2012 Set internal language as English

‘Rakuten’ is pioneer in internet services in Japan !

Various services by ‘Rakuten’

quotation source : https://www.rakuten.co.jp/category/sports/?l-id=smt_top_normal_genre_use_sports

In 21st century, ‘Rakuten’ developed significantly. ‘Rakuten’ started various services, not only internet services, but also actual dealings, bank, entertainment, travel, etc. As a results, ‘Rakuten’ established own economic zone and so many Japanese people use it.

Various services by ‘Rakuten’

  • Rakuten Bank
  • Rakuten Card (credit card)
  • Rakuten Shoken (securities company)
  • Rakuten Golden Eagles (Professional Baseball)
  • Rakuten Travel
  • Rakuten pay (cashless payment)
  • Vissel Kobe (professional football)
  • Rakuten Mobile (Mobile phone operator)

I’m heavy user of services by ‘Rakuten’


In the end, I would like to summarize the points of this article as follows

What is ‘Rakuten’ in Japan

  • Vary famous e-commerce company in Japan
  • Founder is Mr. Hiroshi Mikitani
  • Established in 1997
  • Various services, bank, travel, credit cards, mobile phone, etc


That’s all today.
How was the content today ?

Rakuten provide various services in Japan. Actually I use many kinds of services. I use Rakuten Mobile, Rakuten Keiba (Horse racing), Rakuten Travel, etc. And of course, I use Rakuten Ichiba.


Thank you very much for your reading today and see you again !