In this page, I would like to introduce ‘Seven Eleven’ in Japan
You may get knowledge of ‘Seven Eleven’ in Japan, as well as Japanese have, after reading of this article. Have fun !
What is ‘Seven Eleven’
‘Seven-Eleven’ is the largest convenience store-chain which is more than 20,000 stores in Japan. They spend large advertising cost, we can see, hear name of Seven-Eleven almost everyday. The colorful signboard with number 7 is the trademark of this brand.
Bits of knowledge about ‘Seven Eleven’
- Convenience store, 24/7 opening
- More than 20,000 stores in Japan
- Green, Orange, Red with 7 is the trademark
- No.1 share in industry of convenience stores
- Operated by 7 & i holdings as No.2 retailer in Japan
History of ‘Seven Eleven’
quotation source : https://www.sej.co.jp/company/suii.html
The brand, itself is originally in USA. With license agreement with US company, first Seven-Eleven in Japan was opened in Toyosu in Tokyo in 1974. With successfully development in Japan, Seven Eleven Japan acquires US company in 2005.
History of Seven Eleven
- 1974 First Seven Eleven opened in Tokyo
- 1976 Number of store over 100
- 1980 Number of stores over 1,000
- 1993 Number of stores over 5,000
- 2003 Number of stores over 10,000
- 2005 Acquired US company
- 2018 Number of stores over 20,000
Various services by ‘Seven Eleven’
‘Seven-Eleven’, as founder of convenience store, is a great innovator in retail business. They started to install Automatic Teller Machine, copying machine in the stores, to serve coffee with machines, etc. They’re always looking for the opportunity to start new business.
Challenges in Japan by ‘Seven Eleven’
- 7/24 opening
- Private Brand ‘Seven premium’
- Set ATM and start ‘Seven-Bank’
- Issuance of electronic money card ‘nanaco’
- Selling ‘Oden’ as traditional winter food in Japan
In the end, I would like to summarize the points of this article as follows
That’s all today.
How was the content today ?
Seven-Eleven is basically opening 24 hours 365 days in Japan. And there are more than 20,000 stores which we can see almost every city in Japan. It’s very rare to see people who never go to Seven-Eleven in one’s life in Japan.